Your logo says a lot, your lack of one says even more

Are you a playful photographer? Wedding Photographer?  Maybe you are a senior or baby photographer.  Whatever you shoot, your logo is very important.  Established business have logos, moms with cameras do not.  If you are taking your business seriously, you will need a serious logo.

When creating a new logo, we use www.99designs.com.  We have also heard great things about www.designcrowd.com.  No matter if you design your own logo, or decide to outsource or “crowdsource”, don’t skip the logo design, its not as hard as you think.

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Kudos to Sam’s Club

I went to pick up my photos at Sam’s Club yesterday, and ran into a snag.  There was a copyright issue because the photos were obviously professional.  (Thanks btw) and I needed a release note with the photographer’s name contact info, etc.

I was able to show my website through my phone, with my phone number on it, so it all worked out.

If you sell digital images, do your clients a favor and give them a release note with the rights they have spelled out.  It will save them time and make you look good!

Thanks to Sam’s club for looking out for us! I haven’t seen this at Walgreen’s or other places in town.

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Know your rights as a photographer

A few years I was attending a trade show in New Orleans.  Walking down Bourbon St., I came up to a unique building.  I took out my camera to take a photo and a fellow photographer stopped me, grabbed my camera, and told me to jump in front of the building. I turned around, smiled, and then before I knew what happened, I was on the ground with a cop yelling in my face.

He claimed he thought I was going for his partner’s gun (HA), and made me delete the photos taken.  I wish I would have known my rights.  I suggest printing this document out and putting it in your camera bag.  Read it a few times.

http://www.krages.com/ThePhotographersRight.pdf

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Why are YOU a Photographer? What’s YOUR story?

The staff at MorePhotos talks to Pro Photographers all day long; it’s what we do.  Usually we find that most photographers evoke a certain passion for their careers, an almost “no choice in the matter” type of philosophy toward their vocation into the (now) digital image arts.  Today we’re posting a question on our Facebook Wall – “Why are YOU a Photographer?  What’s YOUR story?  We already have one touching response.  This is the fun part; reflecting on your journey.  Take a moment to comment below on our blog or the Facebook Wall.  We want to hear from you!

P.S. Does your line of work line up with your personality?  Take this quick free Personality Test based on the Jungs and Briggs Myers Typology.  Kind of fun huh?  Let us know what you come up with!

~Drew Warner | MorePhotos

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Gratitude and Perspective

As we gear up for Turkey Day (or Turkey-less Day for some), we get ready to take time out of the hustle and bustle of everyday life and spend time with family; we reflect on what we’re thankful for, and more importantly, who we’re thankful for.  And even though we might be just as outwardly busy as usual with the preparation of a large meal, hopefully we slow down the thoughts of work and concentrate more on the reasons that we all work so hard.

A couple things this week made the crew at MorePhotos think about how lucky we all are just to be here, to be healthy, working, and able to enjoy the upcoming time with our families.  The first event was very sad, as a photographer (client of ours) passed away this past week.  His name was Perrin Todd.  Our crew in tech-support said Perrin was always a pleasure to talk to, and it was clear from his website that he took some amazing images and helped many people document precious memories through his passion for Photography.  The second was an email note from one of our accountant/office managers, Barb.  She passed on a link to a blog that the mother of her son-in-law’s niece has kept to document the health battle her daughter Kati has experienced since she was just a baby (she’s now 9).  It was truly a tear jerk-er, and if you’re a parent, just thinking of your own little one experiencing health problems and surgeries their whole life is hard to even imagine.  The families of Perrin and Katie are in our thoughts this year.

Even though sad events or circumstances shouldn’t be needed to make us take stock in life, to value where we’re at in this journey and who we’re on it with, to keep perspective – they sometimes are.

Let’s all make a point to practice gratitude this Thanksgiving.

Thank you for your business & loyalty over all these years – we sincerely appreciate it.

The Crew at MorePhotos

 

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QR codes for photographers

With every new technology comes opportunity and responsibility.  Since QR codes became popular in the last few years for consumers, we’ve seen a ton of examples of BAD ways to utilize QR codes.

Bad Examples:

  • link directly to your flash website (MorePhotos clients have an auto iPhone optimized site, so we got you covered)
  • link to a site that is full of images and takes long to load
  • use it just because you can…
  • used on a website where a regular link would be much easier

Good Example:

This code is great because:

  • It loads quickly
  • Allows multiple ways to connect to company once scanned
  • Landing page can be updated at any time, thus the code having a much longer life.

This code and landing page was created for free using: www.pb.com/qr-codes

 

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Hot Off the Press – What’s Coming from WD WEB!

Check out what we’re up to!

We Live, Work & Play at Grand Traverse Bay!

We’re so busy with running the MorePhotos arm of WD Web, that sometimes we forget how this company started out – as a printed wedding publication guide that eventually became an online resource for engaged brides-to-be looking for tips on planning their big day.  The name was Wedding Details (hence the WD Web), and still exists today at WeddingDetails.Com.  This is one of the many major projects that is going to get an overhaul in the coming months by our development and design teams.  For those of you who are MorePhotos clients, don’t forget that you can add your business listing absolutely free by contacting us today!

So, now that we’ve reminisced a bit – what’s in store for the future?  Lots!  We’re working on the following projects, some fun, some necessary, all creative and innovative; requiring energy from our entire staff in different ways based on their individual strengths…

  1. PhotoScramble-
    PhotoScramble

    Click here to visit PhotoScramble and sign up for free

    It’s been around in beta mode for a while now, and some of you may have used the platform to host a photo contest as a form of brand promotion or customer engagement.  Just this week our development staff went back to work on this project during the wee hours of the morning with a renewed effort at developing a truly one-of-a-kind software for private label photo contest promotions.  There are too many features to list in this post, but stay tuned and be one of the first to try out the software once it’s complete! p.s. You can also use it now for free!

  2. Wedding Details – Once this site is redesigned, it will be a WEALTH of knowledge for those looking to plan an outstanding wedding!  It will also be a fantastic place to advertise your photography (or other service) business, using targeted geographic ads and beautiful premium banner placements.
  3. HoneyMoon Details – another online resource (the title is self explanatory), that is getting some touch-ups.
  4. MorePhotos – Of course you know this one!  We’re always working on (and will continue to work on) your eCommerce platform for displaying and selling your beautiful images online.  Here’s a laundry list of stuff in the works:
  • Green Screen Technology – if you shoot green screen you’ll be able to offer multiple background options right in the MorePhotos shopping cart!
  • Auto Fulfillment – customer orders can go right from the check-out step to the digital printing lab, cutting out a step for you!
  • Image Overlay – when selling products likes mugs and t-shirts you’ll be able to see a preview of what the product will look like with your image on it.
  • New website layouts will be coming out regularly – so stay tuned!

And if that’s not enough – we’re also working on the beginning stages of launching a gear line called Photolovin’ (Photo Gear with Attitude), which will start with hip t-shirts and hats for all people that love photography, but may eventually offer private label and even crowd-sourced design.

Have any questions?  Reach out to us anytime.  And as always, thanks for your business!

~The Crew at WD WEB

 

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Photographer sites shouldn’t be SEO friendly

They should be a Big Search Bully

Friendly is taking your turn at the top, I’m talking about being 1st, 2nd, AND 3rd.  There’s nothing friendly about that.  And that should be your mission.  Once they land on your site, you better have a rockin website, but that’s for a different post.

As you know by now, there’s no silver bullet for SEO, no switch you can flip, no SECRET that nobody else knows…  It just takes work, but you’re not afraid of that, or you wouldn’t have started your own business.  I specifically recommend 3 things to get the most bang for your minutes detailed here.

If you do those three steps, you will be SEO friendly.  I have a white paper in front of me with 20 tasks, each taking between 3-20 minutes.  If you take the time over the next few weeks and do every one (I have done most), you WILL see great benefits, or you will get a 350% money back.  (which is zero dollars, I was going for a dramatic effect).

Email me and I’ll be happy to share: zack@morephotos.com

http://www.freedigitalphotos.net/images/view_photog.php?photogid=1152

 

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Back to Business Chapter 13 ~ 4 Ways to Intimidate your Competition and Win More Clients

A Success Series for Modern Day Photographers

Last week we talked about surviving this tough market, specifically through sound business practices such as good marketing and superior customer service.  This week we are going to ask a very important question that might make all the difference between success and failure.  What are you doing that your competitors are too scared to attempt?

Try doing something that makes the competitors think, “That’s way too much work.”  As you know by now, some of your clients, and definitely your competition, have just as new and likely as expensive cameras as you do. Your nice camera does not separate you.  Your portable lighting system and other advanced gear might, but anyone can emulate that.  The following ideas can set you apart from your competition and give your potential customers a great reason to choose you over them…

Portrait Photographers: Use Animoto or ProShow to create a stunning slideshow for use during presentation, then sell it. We recommend showing off what you consider to be the best video you’ve ever done on your website. Only show your clients’ “their video” one time – and make sure it’s in-person. If your client is allowed to watch the video numerous times, it actually becomes less appealing for them to make a purchase.

Sports Photographers: Are you setting up a card table to sell images?  How about rolling up in a custom trailer that can fold out to accommodate 6 or 10 computer stations that people can use to view and order their images ON THE SPOT? That’s impressive, and That’s intimidation.

Wedding Photographers: Brides are looking for something unique.  What do you do that is unique?  How about a Photo Booth add-on?  Mobile Photo Wall takes the photo booth experience and adds a twist.  They have had so much success at events; they expect to sell “kits” for other photographers to add to their offerings as a value-added service.  Because photographers already have most of the equipment needed, it is an easy way to offer more than your competition, and stay on the cutting edge of new hip technology.

Video/Fusion: Most digital cameras these days have some fantastic video capabilities.  Get to know these features along with a simple editing solution (iMovie, Pinnacle, Vegas, etc).  The possibilities are endless.  Your competition is too scared or lazy to do it – are you?

When you are structuring your services, don’t forget about the intimidation factor – you are in a cut throat industry!  The rookies are coming in and stealing the show with cheaper pricing.  Get out there and get tough!  Try new things!  Give us a call to talk to us about more ideas or to share what you are doing that really sets you apart.

Zack Wessels, Director of Sales and Marketing, MorePhotos

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